Besides getting our story elements, character traits, and timeline right, a major part of book writing is making people aware when our books are published. We must get our stories “out there” for readers to find them among the thousands of new books yearly.
What makes ours stand out? Does our cover capture the heart of our story? Does the back cover blurb express the protagonists’ challenges engagingly enough for readers to cheer them on? Book store owners say that browsers spend on average eleven seconds per book deciding if they will pick them up to read further—or walk past.
That’s why I love the photo and information from Norway that my sister Nancy sent me yesterday. This is how that Scandinavian country with many long winter nights ideal for reading, actively encourages their authors
“Norway’s literary support system is one of the most generous in the world. Through a program called ‘Innkjøpsordningen’, the Arts Council, Norway purchases newly published books that meet quality standards and distributes them to libraries across the country. This ensures that even debut authors have a chance to reach readers in every region.
The initiative covers various genres, fiction, non-fiction, poetry, and children’s literature, with children’s books receiving even broader distribution. Authors benefit not only from guaranteed sales but also from increased visibility and cultural impact. It’s a model that blends artistic encouragement with public access.
Rooted in a legacy of storytelling that stretches back to Viking sagas and oral traditions, Norway’s commitment to literature reflects its belief that stories shape society. By investing in books, the country nurtures both its cultural heritage and its future voices.”
Hooray for those who created that initiative. My DNA test says that I’m a small percentage Norwegian. Is it enough to see if that nation will also sponsor my books? Or is it best for friends closer to home to continue doing a great job by heartfelt word of mouth recommendations? Those matter. My newsletter list is growing. And customer reviews on Amazon make an amazing difference.
I’m thankful for the stories God gives me to write and for the energy and carry-through to do so. I love the reader supporters who introduce my book babies to the public.
I have former students and friends in many foreign countries. I’ll check my contact list to see if any live in Norway. If so, they may get a package from me soon.
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